Fighting “Download Culture”
I stumbled across this video on Morow.com the other day. It’s an interview with Porcupine Tree frontman Steven Wilson, and near the end he gives an interesting answer to one particularly interesting question. The whole interview is pretty good, but if you’re not a Porcupine Tree fan, you might as well just skip to 6:48 for the best part.
The question was, “What is your strategy to struggle against music downloading?” And as far as I’m concerned, Steven hit the nail on the head.
His first point is that Porcupine Tree is not music for “fickle” people. It’s one of the things I love about prog fans. We tend to be completists. If we love the music, we want the whole discography and the whole experience. I suppose I could have pirated Fear of a Blank Planet if I’d wanted to, but, like Steven alluded to, it’s difficult to enjoy music quite as much as listening to an album for the first time with the liner notes in open in your lap.
Which brings us to Steven’s second point: packaging. Fancy boxes, bonus DVDs and riveting artwork all make a piece of music worth owning instead of just listening to. Just yesterday, I pulled out a CD I hadn’t heard all the way through in a while and I sat there listening to it while staring at the artwork in the liner notes and reviewing the lyrics. It’s a great experience, but you need to own the CD to do it. Steven Wilson is right: you can’t download that tactile experience.
At least, not yet. I really hope technology never goes so far as to allow us to do that.
Many people are worried about the death of the compact disc in a download-oriented culture, but I don’t really think it’s a possibility. I will always want a physical, non-digital version of the music I buy, and I know there are plenty of other people like me who will continue to buy CDs. Although I have to say that I would be very amused if, years down the road, progressive bands begin to top the sales charts–not because they’re more popular, but because their fans are the only ones still willing to shell out a couple of bucks for a CD.
I don’t expect that to happen. But it would be hilarious.